the world we live in today
Thursday, April 6th, 2006we live in a world, where there is an internet. and on the internet, people see a unique ad which corresponds to keywords in their ’search string’ or ‘email’ that they typed. For instance, if i search google for cars, some car ads will automatically pop up next to my search results.
how it works is, advertisers pay money to the website based on which keywords they want associated with their ad. there are bidding wars over popular words like ‘money’ or ’sex,’ whereas less obvious words such as ‘insalubrious’ or ‘chastity’ fetch lower ad prices.
thus it is, that we are living in a time where the following webpage is possible:
(it is an actual screen grab from a lyrics.com page . . .
. . . with accompanying advertisement.)

my first reaction was: oh, disgorge, you fucking sellouts!! take your cross-platform grindcore marketing paradigm elsewhere!
my second reaction was: so, which keyword was it that associated the “are you really in love?” ad with this song?
1) regurgitate?
2) entrails?
3) rotting rot? (or is that 2 keywords?)
anyway, what do YOU think? which keyword was it?
and, is disgorge REALLY in love? or do they say that to ALL the (dead, eviscerated) girls?
if you have a second, leave a comment and try to solve these vexing riddles.