Tokyo Damage Report

Japan sizes of food

 Japan is kind of famous for doing things in a very small, precise, detail-oriented way: bansai trees, little-ass gundams, purikura, laquer wood products, and crazy-fine textiles.



What about normal foods, but sold in tiny amounts?

Like, so small that that amount is only found in Japan?


Not only is it individually wrapped, but the wrap is 4-color silkscreened, AND they’ll put it in 2 more plastic bags when you get to the register.



The One Ear of Corn, also 4-color packaging, AND shrink-wrapped.

And for dessert?

The One donut.

And the One Egg. Individually wrapped, 4-color package, structurally reinforced, AND double-sided printing (check the back side)

But the best is to come:

The One Slice of Ham.

Think I’m fucking around?

That’s right, kids. One ham.

This next one is kind of different, just to break the monotony OF  HAVING YOUR MIND BLOWN:

Juice boxes!

Of 50 proof whiskey!

With a demon on the front!!!

Aint no Capri, son.

Onward with the small sizes: below, the One Madelline:

And the One lime:

Not only individually wrapped, but it has a little ribbon! And it’s a miniature size!  Note how the ubiquitous UPC symbol partially obscures the logo . . . the recycling logo! Like, "Hey! We make totally not-neccessary shit out of plastic, but we recycle it! Into OTHER totally not-neccessary shit!"

Above, mini fanta. Not for kids. For adults. And it’s not carbonated. "What’s the point of uncarbonated Fanta?" you ask? It’s fucking JELLO is why. Jello in a can you suck out the top-hole, I answer. Also, Fanta started as a company jointly owned by Coca-cola and the Nazi party. So all you Jews with stock in Coke, dump that shit.

Above, the one pancake.

Below, the One Slice Of  (2-day old) Waffle.

Below, from the Poor People’s Store: easily the most pathetic thing on this whole list. . .

The One Plum, in its own little box.

Below. . .

one dollar’s worth of slaw.



OK, one last one for the road:

The One "Vanilla Beans."

There’s a zen koan for your ass. You’re welcome.


86 Comments so far

  1. […] Haringey Independent created an interesting post today on Japan sizes of foodHere’s a short outlineFine. But. What about normal foods, but sold in tiny amounts? Like, so small that that amount is only found in Japan? […]

  2. matelot April 23rd, 2009 12:03 pm

    hahaha ! this is good shit

  3. yourfriendandy April 23rd, 2009 12:04 pm

    Dude, this shit is crazy.

    America could capitalize (heh) on boxed whiskey available in vending machines…


  4. anonymous coward April 23rd, 2009 12:40 pm

    Thanks for sharing. The slogan on the one waffle is killing me.

  5. // popular today April 23rd, 2009 12:40 pm

    […] Ledger16 Best Web Design Galleries for InspirationGoogle Analytics API – IDEA*IDEA reddit Japan sizes of food Einstein’s Letters Reveal That He Thought Religion Was Nonsense for the Stupid and […]

  6. Michiel April 23rd, 2009 12:46 pm

    Your hands are huge!

  7. slant April 23rd, 2009 12:57 pm

    maybe this is a why amelican haz such a velly big penis!

  8. Ravi April 23rd, 2009 1:00 pm

    Wow what a waste of resources

  9. Monster April 23rd, 2009 1:01 pm

    Actually, Professor, the man who created Fanta was not only anti-Nazi but somewhat of a corporate hero. The Nazis never had share in creating or owning Fanta.

  10. L33tminion April 23rd, 2009 1:03 pm

    I am incredibly amused that something called “Demon Killer” comes in a juice box.

  11. Japan is crazy!!!! | Monkey Review April 23rd, 2009 1:04 pm

    […] Find more here! […]

  12. quidkid April 23rd, 2009 1:06 pm

    I wonder how many of those mini beers I could finish…

  13. […] out the story “Japan sizes of food” over at Tokyo Damage Report. Lots of food packaging ideas courtesy of the Land of the Rising […]

  14. Nat April 23rd, 2009 1:44 pm

    The “one pancake” is actually two pancakes with red bean paste in the middle. Not quite so ridiculous.

  15. Matthew April 23rd, 2009 2:04 pm

    I’d put money on that not being a lime but a sudachi.

    Great post, by the way. The idea of selling a banana in a wrapper is ludicrous. It’s already in a wrapper!

  16. Cody April 23rd, 2009 2:11 pm

    This is ridiculous! One slice of ham pre packaged? Thats the dumbest thing I’ve ever seen.

  17. toki tokage April 23rd, 2009 2:21 pm

    Nice post — this really hits home for me. I used to live in Japan and continue to visit there about every four months or so for work, and one of the things that gets on my nerves constantly is the ridiculous amount of unnecessary packaging used for everything. The “omiyage” mindset/tradition has led Japanese people to wrap up just about everything in at least two or three layers of disposable plastic, paper, styrofoam, cardboard or wood, and at some point, common sense stepped aside to let packaging aesthetics take center stage.

    They say Japan recycles more than any other country, but I’m convinced a big part of that stems from the fact that they have deal with so much disposable crap like this in the first place.

  18. Michael K April 23rd, 2009 2:24 pm

    Amazing! Thanks for sharing.

  19. Dan D. April 23rd, 2009 2:24 pm

    At least around here vanilla beans are usually sold one per jar, so two in a bag is an improvement.

  20. Ryan Kearney April 23rd, 2009 2:24 pm

    Just so you know, vanilla beans usually come one or two at a time because they’re expensive. At least at the Publix I worked at they were $8.99 for a small glass jar with 1 bean in it.

  21. Yell April 23rd, 2009 2:37 pm

    Seems like a lot of waste :(

  22. Jack Kim April 23rd, 2009 2:48 pm

    Thanks for taking the time to upload it.
    Ya put a smile in my face.
    Toronto, Canada

  23. jASON fROM jA April 23rd, 2009 2:49 pm


  24. screw you April 23rd, 2009 3:13 pm

    Fanta was never *owned* by the Nazi party you dick. Read up on the facts before you spout some hateful bullshit.

  25. Jose April 23rd, 2009 3:21 pm

    I coined a name for those baby beer cans: “Bam-beer-no”

  26. pj April 23rd, 2009 3:51 pm

    Do you have really large hands or is that a micro-banana (twice the size of a thumb) ?

    p.s. Your spam protection doesn’t work. I typed “ten” and it said I was wrong.

  27. sdf April 23rd, 2009 3:54 pm

    you’re an idiot

  28. links for 2009-04-23 | April 23rd, 2009 4:05 pm

    […] Tokyo Damage Report » Blog Archive » Japan sizes of food […]

  29. Erek April 23rd, 2009 4:05 pm

    Some of those are ridiculous but other’s aren’t so bad. For instance, the single pancake was always more of a breakfast snack for me (like a Little Debbie snack) and had honey in the middle. Tasty.

    The jello fanta surprised me the first time but it grew on me over time. I still prefer the normal cans. Better than the purple grape was a green grape aloe vera mix which was quite tasty.

  30. Eric April 23rd, 2009 4:06 pm


  31. John April 23rd, 2009 4:14 pm

    It’s mostly for kids to take with their lunch. Idiot whitey. Do you goto Albertsons to look at the snack packs for kids and go “OMG AMERICANS ARE SO DUMB”

    You fucking idiot

  32. Avery April 23rd, 2009 4:15 pm

    This was a great blog. Made me laugh out loud at work!!

  33. Comida en unidades // LDAblog April 23rd, 2009 4:17 pm

    […] Los japoneses son conocidos por su atención a los detalles y por su frikismo general. Por eso no se me hace tan raro ver esta serie de fotos de paquetes de una unidad para distintos alimentos y bebidas… […]

  34. James April 23rd, 2009 4:24 pm

    Loved this post, but just thought I would point out one thing. Vanilla beans are usually sold in quantities of one in similarly ridiculous packaging. Vanilla is the second most expensive spice, after saffron, and is thus prohibitively expensive to buy in large quantities. They go for around $8-10 in the states for one pod, packaged in its own glass jar just like the other myriad spices sold by the same company.

  35. Ben April 23rd, 2009 4:39 pm

    This is absolutely ridiculous… think how much waste this produces !!
    They’re gonna have to wake up one day before the sky turns into fire and the oceans into dumps…

  36. JapanSoc April 23rd, 2009 4:43 pm

    Japan sizes of food (PICS)…

    A collection of some of the ridiculously small and individually packaged foods found in Japan….

  37. Lochmon April 23rd, 2009 4:44 pm

    Uhh… WTF does Japan do about landfills? This is silly.

  38. a guy April 23rd, 2009 4:47 pm
  39. Droobles April 23rd, 2009 4:48 pm

    That ‘plum’ doesn’t look like a plum to me. Maybe a really sad looking apricot.

  40. jdeuel April 23rd, 2009 5:21 pm

    Great set of photos.

  41. admin April 24th, 2009 6:58 pm

    sheeeeit, I haven’t even showed you the junk mail situation. But USA is just as bad!
    Anybody who immigrates from a skinny-people-country to America and then takes pictures of 10KG mayonaise vats at costco or walmart, I think that shit is funny as hell, too!

  42. admin April 24th, 2009 6:59 pm

    They let you read this at work? I thought my site got blocked by every obscene-content filter out there. Because of all the fucking cussing and shit. Or was it the naked pictures of the Emperor? hmm.

  43. admin April 24th, 2009 7:02 pm

    Rad! You’re calling me “whitey” because you’re “down” with the “minorities” and “Know what it’s like to come up hard.”
    OK then, mr. sensitive, multi-cultural, I got a deal for you: write your complaint IN JAPANESE and I will have a reasonable dialogue with you.
    Until then, どっか行け、チンカスやろ!

    And yes, I DO laugh at big, unhealthy american sizes. Doesn’t everyone?


  44. admin April 24th, 2009 7:03 pm


  45. admin April 24th, 2009 7:05 pm

    See, now this is a great comment. Calling me out on the fact that i put a pitcher of a どらやき (dorayaki) and said it was a pancake. My bad!

    p.s. although, you CAN buy days-old pre-made Western-style pancakes in packages of FOUR.

  46. admin April 24th, 2009 7:07 pm

    I guess I’ll have to take the rap on this one as well. I think 3 people wrote in to nudge me about that.
    But still – is it one bean? or a bunch of beanS, plural, inside a single casing? Yeah, pal, think about it.

  47. admin April 24th, 2009 7:07 pm

    . . . and yet, here you are.

  48. admin April 24th, 2009 7:09 pm

    Rad! We got the president and CEO of Fanta in the house! Everyone say “hello!” to Soften-Drinchen-Minster Reichstein! Or, as you say in YOUR country, “Dienstag!”

  49. admin April 24th, 2009 7:11 pm

    Yeah, it IS a sudachi! You’re on point!
    Have you ever tried one? how is it different from limes/lemons?

  50. admin April 24th, 2009 7:18 pm

    Well, if your company (coca-cola) does business with nazi germany, after it becomes a dictatorship, and continues to do business with them after everyone knows they got death camps, after refugees come pouring out, telling all kinds of horrible stories. . . if you keep doing business with nazis right until the US Government specifically passes a law saying “don’t sell to these dudes because they are our enemy,” you’re not a nazi, but you’re a greedy, ruthless, jew-hating prick, i would say. And right after the US-based coke company could no longer legally do business in the Reich, the head of the german branch of coke just happens to start a new company called fanta, using the same employees and same factories. Nice and legal! And the money keeps rolling in . . .It’s called a front company, and drug lords use them all the time. Profits over people. I could give a fuck if they actually wore armbands or not.

    And if you say that the fanta guy is a “corporate hero,” yeah, I believe you! That means he’s a hero to corporations, who look up to people who can find a way to make money, dodge the law, screw human rights, and hide the profits. Ken Lay was a corporate hero too.

    Furthermore, Eff the Man!

  51. admin April 24th, 2009 7:20 pm

    Hey! Racial humor! Thanks, Internet! Why don’t you ask your 外人 mother about HER very big penis?

  52. TRex April 24th, 2009 9:30 pm

    You somehow have to tag those replies man, I got lost.
    I luvs me some serious egg packaging, also!

  53. Hummy April 25th, 2009 5:39 am

    Fanta Grape is deliciousness to the max!

  54. Shichi April 25th, 2009 12:34 pm

    Lochmon, what do you think Odaiba was built on?

  55. annie April 25th, 2009 4:39 pm

    great post. when i was in japan i was blown away the change i got for the bus toll came is sealed little packages, and the driver had perfectly white gloves on!

    i loved the sashimi! no packaging there, but it was a couple decades ago.

  56. yaschan April 25th, 2009 6:16 pm

    Small is beautiful!

  57. Bridget April 25th, 2009 6:35 pm

    Wow this made me laugh so much. However, it is unfortunate that in Japan, where people are striving to be more ‘eco-conscious’ that all of this… unnecessary packaging occurs. Thanks for sharing :)

  58. […] Japan is gevaarlijker. Vastbesloten mee te helpen aan het leegzuigen van de aarde tot de laatste druppel olie. In het land van de Rijzende Paddestoelwolk Zon, de McSushi’s en de meest hypocriete porno industrie wordt de fabrikage van plasticwaren tot het absurde opgeschroefd. ‘Het wordt weer gerecycled’? Wat zijn we toch goedgelovig. Maar gaat u, West-Europeaan, gerust door met het betalen van reuten milieuheffingen bijdragen leveren aan, mwoehahaha, het verminderen van het CO2 gehalte, het opschonen van het milieu, het zuinig leven en het ecologisch versoberen. Des te meer kunnen de Oostbloklanden en Japan verspillen. […]

  59. […] Mmm, a whopping 38 grams of hammy goodness. From Tokyo Damage Report. […]

  60. admin April 27th, 2009 7:27 pm

    @lucaswashier – That’s some language you got there! And you speak like that 24-7??

    Simpsons jokes aside, what is that? Dutch? Anyone ??

  61. european April 27th, 2009 10:20 pm

    When I’m Reading your comments, I start to understand, why you Americans are so fat. You eat too much!!! No one in Europe is surprised seeing those pictures.

  62. […] As reported on Tokyo Damage Report, single-serve packaging has become quite literal. We at News to Chew call it the anti-Costco merchandising approach. Instead of huge bunch of bananas, you can buy one – nicely packaged, at that. Don’t need a flat of eggs? Just buy one – yes, one egg. Don’t need five pounds of sliced ham? Well, how about one slice. (Notice that the pictures show these items are found in the Japanese 7-Elevens). […]

  63. Alexandra April 28th, 2009 12:15 am

    I cannot believe they individually package the fruits and egg…this is creating so much waste!!! The world is going to fall apart just so that people can have an individually packed banana…yikes!

  64. Podróże poślubne April 28th, 2009 12:33 am

    It’s unbelievable… I’ve seen the photos and I didn’t know earlier what pollution Japanese are generating :/

  65. admin April 28th, 2009 1:11 am

    @ Podroze (with the ‘.pl’ email) :

    The commenter called “european” (who also had a ‘.pl’ email) said:”When I’m Reading your comments, I start to understand, why you Americans are so fat. You eat too much!!! No one in Europe is surprised seeing those pictures.”

    OK, Podroze poslubne can fight “European’ starting . . . .NOW.
    Maybe . . .the winner gets a copy of Season 2 of The Wire?
    I look forward to many flames that I cannot read.

  66. […] blog Tokyo Damage Report nous a présenter un système de packaging qui fait fureur au Japon, le paquet […]

  67. Manuel Montoya May 6th, 2009 9:14 am

    No, those are the normal human sizes, now you know why people from USA is so fat.

  68. […] A Japończycy to mają małe… (artykuł+zdjęcia) […]

  69. Julie May 14th, 2009 6:09 pm

    You can also buy one vanilla bean at fancy stores here (Seattle), but of course they are imported from Tahiti and $5. This list mainly made me depressed.

  70. admin May 14th, 2009 10:45 pm

    You’re depressed because you live in Seattle. My perscription is
    Sir Mix-A-Lot, early and often.

  71. cc May 26th, 2009 9:06 am

    I remember the first time I was in Asia.
    Welcome to the 21st century.

  72. Tokyo food May 30th, 2009 6:43 am

    That is too funny. I think it’s great that they recycle like crazy over there, but they sure do waste a lot with the packaging. I just found some interesting pics (if you squint) from another site of a gourmet supermarket over there. If you follow the link to “sawa”s blog” in the post you can also see a restaurant that serves favortie food, gonna have to try that one next time.

  73. foreigngirl August 28th, 2009 5:30 am

    well i think its a bit ridiculous, but its better that, with people not getting so fat, than you dirty americans buying MASSIVE pots of EVERYTHING. i mean, that coleslaw, is enough for a healthy persons snack. but not for u. at least their pakagings in small sizes. urs is just massive. and your fat and gross too!! down with the self obsessed far arsed trash :) xx

  74. Chao_Yun March 1st, 2010 3:52 am

    Yo I lived there for 2 years and can totally relate to that! What’s more is the ham and produce eerily reminded me of that movie Soylent Green…nice pics though keep it up bro!

  75. bellebee March 30th, 2010 10:22 pm

    I've seen those One Vanilla Beans around in other countries, since they're usually expensive and people generally don't need that many vanilla beans unless you're in the baking industry or is up to making a ton of desserts. But the One Ham, One Egg and the One Plum are hilarious XD Something tells me to make friends with the local distributors when I go over or face the propspect of eating tiny food (when buying from supermarkets anyway)

  76. From Japan October 3rd, 2010 2:32 am

    The excessive packaging is put in question also in Japan.
    However, it is a commodity that commodities in the photograph published in here are all high-level, and on purpose reduced for the bargain sale.
    It is not because all commodities of Japan are such few.
    To it ・・・ Even I Japanese thought wrapping this commodity to be amusing.

  77. Marilyn December 17th, 2010 8:06 am

    I don't find that ridiculous at all (except the waste of resources, but the portions aren't ridiculous). It's that kind of mindset that makes Americans so effing FAT. And also why Japanese people probably live longer, because their obesity rates are almost non-existent.

  78. admin December 18th, 2010 10:01 am

    Yo mama so fat she be deep fryin’ saturn rings.
    USA #1 all waterboarding your ass. Palin 2012 beeyatch!

  79. Harold February 21st, 2011 4:03 am

    At first, I was unimpressed, because I've seen this manner of tiny portions and ridiculous waste of plastic in my home country, Norway, as well. But the one egg was pushing it. And he one ham was where I had to laugh. The rest, bar the lime, I can picture finding in Norway.

  80. slu-fay August 23rd, 2011 11:43 pm

    i ate those corn in plastic in akasaka and they went well with the moist square thing i bought that tasted like custard thanks for reminding me!

  81. […] →Tokyo Damage reportより抜粋 […]

  82. Kyra December 3rd, 2011 1:11 pm

    Well…all these things are acailable in those packages in germany too. Ok, except the egg o.O

  83. Maru December 3rd, 2011 1:53 pm

    Hey, first you should mention, that you bought your things mainly in one of the 24h supermarkets! 
    And then you should also show, that in regular supermarkets there are also eggs to buy in packs with 10 of them (and 6, and 4,…!!)… You know, that they pack in Japan for the people living in families and also for the onese living ALONE or those who travel? If you live alone, one egg is enough! If you travel, one packed bread is enough, either!

  84. Maru December 3rd, 2011 4:20 pm

    I don't know what happened to my comment, but I'll just write again…
    Maybe it's too late, but I just want to let people here know, that the pictures, this guy here shows, do show things, which can be bought mainly in the 24h supermarkets in Japan. These things are meant for people, who live alone or who are just stopping by on their way to their workplace or travel. So please, it's great that you seem to live in Japan and seem to love the country and its people, but I'd like you to point this fact out.
     There are enough "normal" size articles in Japan, e.g. eggs in packs of 10 pieces etc. Japan is just caring for different kinds of people, to these belong families as well as singles as well as travellers and more. For the needs of every person there's the right packaging. Nothing of the bought things will be wasted or thrown away uneaten. This is kind of eco, isn't it?

  85. Naya December 7th, 2011 11:45 pm

    No wonder that they sort there waste by flamable and not flamable o.O
    If you would sort it like we do in german (plastic-waste has an one bin) you'll need an extra garbage container for every family 😀

  86. someone January 1st, 2012 6:45 am

    So what's your point? Aside from producing more waste by wrapping things individually but that happens everywhere. Not only Japan has smaller portions of food for sale, we have that over here too. That stuff is mostly ready made food people take out for their lunches; really what's the point to buying a whole box of eggs if you just need one for today's lunch? Obviously it's nicer to be able to walk into a store and buy a couple little things you're gonna have for lunch.
    And besides, you could turn it all around too and walk through an american supermarket and see all of those super sized packages, packs of 25 donuts and packs of 12 cans of coke and think "omg america's fucking crazy!" because you either need a big family or an unhealthy appetite to finish all of those.

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